This all started when I realized I only used a handful of clubs at my home course—a beautiful, historic nine-holer that rolls gently over the landscape. After each round, I'd fill my bucket with soapy water and discover I only had five or six clubs to clean. The rest had simply come along for the ride.

When I played other courses, I noticed the same pattern. Five clubs. Maybe six. Seven at most. Again and again, my 3-wood, 4-iron, 5-iron and lob wedge returned home untouched.

 

Fourteen clubs felt like far too much.

 

Since that realization, I've become fascinated by the idea of playing golf with less. While the modern golf setup seems to grow more grotesque and uniform every year, I find myself drawn in the opposite direction. Limiting the number of clubs removes redundancy, encourages creativity and makes every round feel more intentional. It asks you to adapt, to trust yourself and to engage more fully with the game in front of you.

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Playing with less quiets the noise. Fewer choices lead to greater clarity. Instead of searching for the perfect club, you learn to shape shots, embrace imperfections and appreciate the challenge of doing more with what you have. Selecting the clubs for a particular course, the weather, or simply the type of golf I want to play has become as enjoyable to me as the round itself.

 

That obsession eventually led me to create my ideal golf bag.

Countless prototypes have been built as I experimented with different materials, designs, functions and philosophies—removing or refining anything that didn't truly need to be there. These bags are the result of that ongoing pursuit: simple, purposeful and free from excess. A pocket for clubs. A pocket for the rest. That's it.

 

The frayed corners and customizable patches come from another belief of mine: golf could use a little more individuality. In a sport often defined by conformity, there should still be room for personality, self-expression and the stories we carry with us from course to course.

These bags celebrate both the joy of simplicity and the freedom to make the game your own.